Facebook is the biggest social networking phenomenon ever to hit the internet. Launched just six years ago, it now has a membership of over 500 million active users. Created by Mark Zuckerberg so that he could share pictures with fellow students at Harvard, Facebook spread to other Ivy League institutions and then the world.
Facebook is now such a phenomenon that it has found itself banned in some workplaces for disrupting productivity, banned in numerous countries for disrupting morality and is apparently becoming a very useful tool in many divorce cases. Employers even admit to searching profiles before deciding to offer particular candidates a job.
Although advertisers do use Facebook as a marketing tool, research shows that the ratio of people who actually click on the site’s banners is far lower than for other websites. One reason may be that those using the networking site are more technologically savvy and less likely to be drawn to the online ads.
Facebook’s Newsfeed feature has allowed some who wish to push their products or services to the sites massive membership to set up fake profiles. Because Facebook allows users to see any changes in status or upcoming events, bogus profiles have been created to attract those monitoring such changes to click on their sites.
Direct-mail-info.co.uk is a new site which explains the process by which those wishing to sell goods or services use the internet to do so. It also explains how best to manage the situation if it is adversely affecting internet users.